Insights
Notes on loyalty, CRM, AI and customer platforms.
Short perspectives written for executives and senior product leaders. Articles below are in development and will be published progressively.
- 01In preparation
Why Loyalty Programmes Fail
Most loyalty programmes underperform not because of mechanics, but because the underlying customer and commercial strategy was never clearly defined.
- 02In preparation
CRM Before Technology
Strong CRM outcomes start with operating model, data discipline and decision logic - long before a platform decision is made.
- 03In preparation
AI in Customer Engagement
Where AI genuinely improves customer engagement, and where it adds cost and risk without proportional value.
- 04In preparation
Building Practical Personalization
A pragmatic view on personalization: prioritised use cases, decisioning, content supply and measurement that actually holds up in production.
- 05In preparation
Customer Data vs Customer Insight
Why most organizations have more data than they need and less insight than they think - and how to close that gap.
Contact
Want to discuss any of these topics?
Reach out and share the angle you're exploring - happy to compare notes.
Direct: contact@szaboadvisory.com