About

Founder & Principal Advisor

Tamas Szabo

Independent advisor with 20+ years of experience across customer platforms, loyalty, CRM, payments, product strategy, platform integrations and enterprise transformation.

The work is independent, practical and execution-focused - designed to bridge business strategy, product thinking and technology delivery. The goal is always to leave leaders with decisions they can defend and roadmaps they can actually execute.

Experience includes

  • Digital loyalty ecosystems
  • CRM and customer data platforms
  • Payments and POS ecosystems
  • Product strategy and roadmap development
  • Platform integration programmes
  • Large-scale transformation initiatives
  • AI product and modernization initiatives

Professional development

  • MIT xPRO - Designing and Building AI Products and Services
  • Stanford Product Management Certificate
  • Extensive enterprise architecture, digital transformation and customer platform experience

Positioning

Independent, practical and execution-focused advisory designed to bridge business strategy, product thinking and technology delivery.

Contact

Discuss a loyalty, CRM, AI or platform opportunity.

Initial conversations are confidential and obligation-free. Share a short description of the challenge and we will take it from there.

Direct: contact@szaboadvisory.com